SKIP BLACK FRIDAY WITH US #OfiberaInstead
How to Participate
1
SHOW THE ITEM
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Show a fast-fashion item you almost bought (Online or in-store).
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Show the fabric tag so we can see what it's made of.
4
POST & TAG
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Post on Instagram, FB, or TikTok.
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Tag #OfiberaInstead.
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Your profile must be public for verification.
2
TALK TO THE CAMERA
Explain
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Why you were tempted but decided not to buy it
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Why you want Ofibera instead
5
EARN REWARDS
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Earn $10 credit per item, up to $50 total
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Redeemable on your next Ofibera order
3
SKIP THE PURCHASE
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Close the tab, put it back, or show another clear “skipping" action.
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Combine with other steps if easier.
Challenge Period
Nov 23, 2025 at 12:00 AM EST -
Dec 2, 2025 at 11:59 PM EST.
Submissions outside this window will not be considered.
Bonus Tips for Success
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Keep your video authentic and simple—no need for production.
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One video = one item. Post multiple items separately to maximize credit.
Why It Matters
The fashion industry produces 10% of global carbon emissions. Among the surveyed, 77% planned to purchase apparel or accessories during Black Friday - Cyber Monday (Deloitte 2024 BCFM Survey).
Every purchase is a vote -- for the planet, or against it. Skipping even one purchase reduces plastic, chemical, and textile waste. Choosing sustainable fashion helps protect your health, the planet, and future generations.
Small actions, like skipping one fast-fashion item, add up to real impact.