SKIP BLACK FRIDAY WITH US #OfiberaInstead
How to Participate
1
SHOW THE ITEM
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Show a fast-fashion item you almost bought (Online or in-store).
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Show the fabric tag so we can see what it's made of.
4
POST & TAG
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Post on Instagram, FB, or TikTok.
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Tag #OfiberaInstead.
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Your profile must be public for verification.
2
TALK TO THE CAMERA
Explain
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Why you were tempted but decided not to buy it
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Why you want Ofibera instead
5
EARN REWARDS
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Earn $10 credit per item, up to $50 total
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Redeemable on your next Ofibera order
3
SKIP THE PURCHASE
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Close the tab, put it back, or show another clear “skipping" action.
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Combine with other steps if easier.
Challenge Period
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Nov 23, 2025 at 12:00 AM EST -
Dec 2, 2025 at 11:59 PM EST.
Submissions outside this window will not be considered.
Bonus Tips for Success
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Keep your video authentic and simple—no need for production.
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One video = one item. Post multiple items separately to maximize credit.​
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Why It Matters
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The fashion industry produces 10% of global carbon emissions. Among the surveyed, 77% planned to purchase apparel or accessories during Black Friday - Cyber Monday (Deloitte 2024 BCFM Survey).
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Every purchase is a vote -- for the planet, or against it. Skipping even one purchase reduces plastic, chemical, and textile waste. Choosing sustainable fashion helps protect your health, the planet, and future generations.
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Small actions, like skipping one fast-fashion item, add up to real impact.